Scott Ian McFarland Runway Collection Preview

This Monday, I had the opportunity to take a peek at Scott Ian McFarland‘s latest collection, which will be on the runways this Sunday for San Francisco Fashion Week.

I had no idea what to expect and I was pleasantly surprised to find a small intimate gathering when I walked into Jillian’s. The venue was cozy, with dim lighting and wood-paneled walls that reminded me of a cabin in the woods. It was a classy affair with crudités, french bread, and cheese to snack on and waiters taking drink orders.

I browsed through racks of men’s and women’s sweaters, cardigans, coats, beanies, scarves, and knit leggings and played dress-up with the models. The knitwear collection worked well as a cohesive unit and I was impressed by how easy it was to mix and match individual pieces.

At first glance, the collection seemed basic, but upon further inspection, I discovered intricate knit work and lacing, interwoven braided ribbon, ruffled piping, and a palette of grays, deep indigo, and pearlescent hues. The first thing that came to mind when trying to describe it was Alice in Wonderland meets Where The Wild Things Are. The pieces possessed the effortless comfort of Max’s wolf pajamas and the whimsy of Wonderland. It was a match made in children’s book heaven.

Most of the pieces were masterfully crafted by Scott Ian McFarland himself, a rare feat in a world where many fashion designers do not sew their own designs. As a formally trained sculptor, Scott brings a fresh perspective to the San Francisco fashion scene. He experiments with three-dimensional shapes, color, and texture in a way only a sculptor can.

The inspiration behind Scott Ian McFarland’s latest collection is androgyny, the 1920s, ships, and the blues.

Androgynous influences are obvious in the gender-neutral colors and silhouettes, while the 1920s shows itself in the form of loose-fitting cuts and breathable fabrics. The ruffled piping and knitted diamond-shaped patterns reveal ships’ masts and sails. But the blues? Really?

I thought long and hard about how a musical genre could act as the inspiration for a clothing collection before I decided to do some research of my own. The term “the blues” comes from the use of the indigo plant in West African cultures during death and mourning ceremonies. The mourner’s garments were dyed blue to indicate suffering. The indigo plant was also grown in many plantations in the southern United States, where slaves sang of their suffering as they worked in the fields. These songs were called “the blues”.

It was no coincidence then that Scott Ian McFarland used a deep indigo color to accent the neutral grays, pinks, and tans in his collection.

Although Scott Ian McFarland is relatively new to the fashion world, I have high hopes for the new designer and I’d like to see how his clothing translates from the runways to the streets!

by Samantha J. Yee, originally posted on Sam Goes Glam

she’s got style // 3 by Lexie Tiongson


I recently wrote a  behind the scenes post from the DK Studio shoot Well, here are the photos! We went for a more concentrated direction with different types of styles.

If you want to feel free, go for the tight skirt and loose shirt combo. It really creates a more diversified look.

You can’t really go wrong with simplicity. If you ever doubt yourself with your accessories, it might be because you’re overdoing it.

My favorite look involves a couple of layers. Leather jacket and shorts, such a juxtaposition, but really… this is what we do here in the city. Doesn’t that sheer top complete the look?

Comfortable, chic & casual. Sometimes you might need to wear those sneakers and a cool top like this.

And I love a good mullet skirt. Something I occasionally wear on those hot days I spend in Dolores Park!

Working with Carole, Dan & Aga was fun & exhilarating. I’ve never collaborated with a team like this before and I think we all did a great job and the outcome of these photos are perfect in my eye 🙂

Thanks to ArielSimone for providing some pieces for this shoot.

I’m a believer of all things wearable. Even though I love a great editorial in Vogue, sometimes I prefer to mirror editorials from NYLON for my wardrobe. 

Photography by Dan Kutler
Modeling by Aga
Styling by Lexie Tiongson
Creative Direction by Carole Morey

by Lexie Tiongson

Meet our SF Team– Lexie & Joanna

Oh, we love it when we add people to the ArielSimone Team! We are so lucky to have support out West. We want to formally introduce you to our SF Interns. Meet Lexie (left), and Joanna (right). They have been supporting our rebranding and SF launch efforts with their creative ideas and amazing energy and talents. Since we have been getting to know them for a while, we thought that you should too! We asked them a few questions about style and the city…

LEXIE. Contributions to ArielSimone: Graphic Design, Branding & Visual Styling

Favorite Restaurant in SF: Mamacita in the Marina District because I absolutely love mexican food!

Favorite ArielSimone Piece I can’t wait to wear: the Flyaway Jacket!

School: Academy of Art University

One word to describe my style: Prepster

JOANNA. Contributions to ArielSimone: Marketing & Social Media

Favorite Restaurant in SF: Kokkari

Favorite ArielSimone Piece I can’t wait to wear: Elegant Single Sleeved Top with Shoulder Accent

Education: MBA, University of San Francisco, School of Management

One word to describe my style: Chic

Aren’t they adorable? We are so excited to be working with them– they are adding so much value to our operation efforts! Feel free to ask them more questions in the comments or on facebook!

Written and Designed by Lexie Tiongson, the elle tee.

Friday Feature: Stripes, Neons and Chanel

We met Emily last week at the Digitally Chic event at the W Hotel. We loved Emily’s energy and loved her pairing of stripes and neon so we had to take a photo! Lexie, being the graphic genious she is, created the board above to demonstrate how it is simple to replicate this look. Aside from putting together cute outfits, Emily has such great energy– bubbly personalities are so infectious! We discovered that she was new to SF, and had recently relocated from DC and was expanding the cool social and online exchange SNOBSWAP . We asked her a few questions to learn a bit more!
Name: Emily Dang
Occupation: Co-Founder and CMO of SNOBSWAP
Fashion Interest:  I’ve always loved fashion!  From poring over issues of Vogue to indulging in my shopaholic addictions to launching SNOBSWAP, the premier luxury online marketplace to buy, sell, and swap with my sister Elise, fashion has always been my passion. My latest obsession is finding the elusive cherry red PS1 Proenza Schouler bag and a few cute and affordable maxi dresses for the summer!
Favorite Thing in SF:   Besides shopping at SF’s local consignment shops, I would say running with my dog at Crissy Fields.
Outfit:  A.P.C. sweater, Gap Kids jeans, Sergio Rossi shoes, Chanel bag, Hermes belt, Kendra Scott necklace, and Cartier ring