azalea + lookmazing by Lexie


Remember when I went to this event and found out about LookMazing? Well, I got invited to another one of their events and it was definitely a blast!

This time, they had it at Azalea Boutique in Hayes Valley. It’s a great boutique with SO many goods! I just wanted to buy everything.

And what’s a better way to celebrate fashion? With cute drinks, of course! Loved the idea of putting berries in champagne. I also had a good time with Sam. We’re going to be working together a lot soon so stay tuned for our updates!

This event had the same concept as the last. We got to pick and choose our outfits from products in the boutique and do a little mini photo shoot with LookMazing. I helped style both Nkechi’s and Sam’s outfit. You can shop them here and here. And while they were taking their photos, I fell in love with these floral pants. I also thought these neon flats added that extra kick!

Later on, Sam #2 joined us! He’s one of my photographer friends so it was interesting seeing his photograph taken and having it the other way around! I can’t express how much I love LookMazing and the fun concept they put around their events. Taking photos with your friends is definitely fun… and why not shop the items you wear for 30% off?

And here are more photos for keepsakes. Shop Nkechi & Eric’s (he joined us too) outfits here.

Thanks again to LookMazing & Azalea Boutique for a wonderful night! Can’t wait to collaborate again in the future!

photos courtesy of LookMazing

she’s got style // 3 by Lexie Tiongson


I recently wrote a  behind the scenes post from the DK Studio shoot Well, here are the photos! We went for a more concentrated direction with different types of styles.

If you want to feel free, go for the tight skirt and loose shirt combo. It really creates a more diversified look.

You can’t really go wrong with simplicity. If you ever doubt yourself with your accessories, it might be because you’re overdoing it.

My favorite look involves a couple of layers. Leather jacket and shorts, such a juxtaposition, but really… this is what we do here in the city. Doesn’t that sheer top complete the look?

Comfortable, chic & casual. Sometimes you might need to wear those sneakers and a cool top like this.

And I love a good mullet skirt. Something I occasionally wear on those hot days I spend in Dolores Park!

Working with Carole, Dan & Aga was fun & exhilarating. I’ve never collaborated with a team like this before and I think we all did a great job and the outcome of these photos are perfect in my eye 🙂

Thanks to ArielSimone for providing some pieces for this shoot.

I’m a believer of all things wearable. Even though I love a great editorial in Vogue, sometimes I prefer to mirror editorials from NYLON for my wardrobe. 

Photography by Dan Kutler
Modeling by Aga
Styling by Lexie Tiongson
Creative Direction by Carole Morey

by Lexie Tiongson

gap rue party by Lexie

 I absolutely love entertaining parties. Especially ones that have a Photo Booth! Haha! Last Thursday, I went to a series of events… all in one night! And the first stop was the GAP Rue Magazineparty at their store off of Chestnut Street in the Marina (my favorite district). It was a celebration of their collaboration and The Icon Redefined Fall 2012 Collection. 

I had the honor of going with Cara, Nkechi & Sam. Don’t we all look pretty silly in the booth? All in all, I LOVED the concept. Thanks to TOMFOOLERY for letting us snap a few! Great props!

But, the props weren’t the only part of the excitement… check out the cool carnival like games Rue set up inside the GAP store! Talk about combining shopping with leisure!

And of course, part of the party was to celebrate both their Texas issue, which you can read here, and sharing “shine.” We all hash-tagged #howdorueshine all night on our social media networks.

Along with great music came great food. Carnival food!?! Need I say more. From cotton candy to funnel cakes and corn dogs to lollipops, everyone was munching.

And really, we couldn’t get enough of this photo booth. Haha!

Thanks to Rue & GAP for such an amazing night! I love being able to experience different ways to celebrate fashion.

by Lexie Tiongson, posted originally on the elle tee

Falling into the Gap & Stepping up to the Plate

Last night Lexie invited me to an event at the Gap Flagship store in downtown SF. I wasn’t quite sure what to expect but it was actually very, very fun! One thing that we noticed was that Gap is very much stepping up their retail game– a lot of their new fall items are super cute, obviously very affordable and on trend (eg. stripes, dots, neons, skinnies with zippers).  I took some photos of some of the styled looks that I found most adorable!

I’d have to say the best part of the event (aside from cute people and the champy) was the hot, amazing new online lookbook called LookMazing.

They had a photo shoot set up for their site, which I encourage you to register for.  We registered with a cute rep on their ipads, met with a Gap stylist to create a look (Lexie styled our looks) and then we jumped in line to get our photo taken. After all that, the LookMazing reps helped upload our look to the site.

It was so much fun to peep other party guests and their Gap outfits. Here is a photo of my friend Jason– Love the double layering of scarfs!

An amazing feature is that you can tag items of your look online so that they are easy to shop.  You can also easily pin the look to Pinterest! I love fashion and tech.

Here are our photos! Head-to-toe Gap.

by Nkechi Njaka


Meet our SF Team– Lexie & Joanna

Oh, we love it when we add people to the ArielSimone Team! We are so lucky to have support out West. We want to formally introduce you to our SF Interns. Meet Lexie (left), and Joanna (right). They have been supporting our rebranding and SF launch efforts with their creative ideas and amazing energy and talents. Since we have been getting to know them for a while, we thought that you should too! We asked them a few questions about style and the city…

LEXIE. Contributions to ArielSimone: Graphic Design, Branding & Visual Styling

Favorite Restaurant in SF: Mamacita in the Marina District because I absolutely love mexican food!

Favorite ArielSimone Piece I can’t wait to wear: the Flyaway Jacket!

School: Academy of Art University

One word to describe my style: Prepster

JOANNA. Contributions to ArielSimone: Marketing & Social Media

Favorite Restaurant in SF: Kokkari

Favorite ArielSimone Piece I can’t wait to wear: Elegant Single Sleeved Top with Shoulder Accent

Education: MBA, University of San Francisco, School of Management

One word to describe my style: Chic

Aren’t they adorable? We are so excited to be working with them– they are adding so much value to our operation efforts! Feel free to ask them more questions in the comments or on facebook!

Written and Designed by Lexie Tiongson, the elle tee.

Classy and Dressy at the Matrix-Fillmore

San Francisco is so technology based that it’s almost uncomfortable after 5 days of the week. From Monday through Friday these series of events occur:

You enter a cafe, someone is coding…

You ride muni, someone is on their iPhone….

You walk down Spear Street, you see the Google Headquarters…

You go to a fashion event, and even then… someone is talking about their new technology-based fashion start-up…

After all this, you kind of just wanna go out and paint the town red! But, in this case, I’d be painting the town black… with this gorgeous ArielSimone dress. On Friday nights, I like to go far away from all of the “tech-based” stuff and take two extra buses to the Marina, my favorite district and visit the Matrix-Fillmore. A place where guys and girls gather to socialize, dance & just have a great time (with no networking or name-tags). Best of all, you get to dress up!

These are just a couple of items I’d wear with the ArielSimone one-sleeve dress to stay classy and dressy at the Matrix-Fillmore…

Styling the Body Con Scoop Neck Maxi by Lexie

I’ve been on a maxi dress adventure lately trying to find something I’d wear on the days I have trips to Dolores Park for some Bi-rite Ice Cream and a great view of the city. So, when I found ArielSimone’s body con scoop neck maxi, I couldn’t get enough of the color and how many things I wanted to add to it!
With this dress, jewelry is key. Pair it with a ton of bangles and a couple of long necklaces. If you’re short like me, wear it with some strappy heels to give it that extra kick of length.
Even though I’d personally wear this to the park, I’d recommend to wear it to a variety of places: the beach, brunch dates and even a visit to your boyfriend’s parent’s house. There’s so much versatility in this piece that you can basically wear it EVERYWHERE during the hot heat waves in the summer.
by Lexie Tiongson of The Elle Tee