Artist Interview: Tushita Chechani by Joanna

A few weeks ago I had the pleasure of meeting one of the new University of San Francisco MBA students, Tushita Chechani. She instantly attracted my attention with her distinct style and elegant jewelry.

After getting to know her a bit better I thought you would all want to hear about her adventures in the fashion industry and her aspirations for the future. She has an incredible story and a very bright future in design.

Please give us a brief bio, where you are from and how you started in this field. What steps brought you to this point?

I grew up in India, San Francisco is now home where I live with my husband and my five month old Golden doodle puppy. My mom is a textile designer and appreciates all forms of design and art, so I always appreciated art, especially traditional forms, early in life. I started making jewelry in school because I couldn’t find what I wanted in stores. Soon I was designing stuff for friends and holding small exhibits while I completed my undergrad. After school I started working in Advertising with Lowe Lintas and work got so busy that I did not even realize it when I stopped designing [for a while].

Did you study your particular field formally? Where?

I have an undergraduate degree in Business from Gujarat, India.

Where are you currently studying and what do you hope to do with your current studies/what is your focus?

I am currently studying for my Masters in Business Administration at the University of San Francisco. I enjoy analytics as much as design 🙂 I hope to do something that involves both after school.

Could you tell us about some of your work?

I like my jewelry pieces to be statement pieces, something that can be worn with multiple things. Something that’s timeless and not just trendy. I try to keep them eco-friendly and vegan. I don’t use any leather products because of personal beliefs.

When did you first discover your creative talents?

I am still discovering them 🙂 On a serious note I remember trying to make a head band with changeable colors when I was about 9.

What inspires you? How do you stay motivated?

Travelling and exploring traditional art forms always inspires me. When I can’t take international trips I love to take off in nature for a trek or walk and listen to music to stay motivated.

What is the hardest part about your work?

To manage all the other aspects like marketing and sales.

How would you describe your style?

This one is tough! Maybe a mix of elegant and edgy.

What is your approach to design? Or your method? Ritual?

My work is more material centric than design centric. I usually put music on, spread all the beads and material I have and play around with things until I am satisfied.

Any influences or anyone you look up to when it comes to designing?

I love traditional Indian jewelry. I also love Lanvin Jewelry.

What was the last thing you ate?

Peach Panna cotta

How do you bridge the gap between business and art?

It’s tough. I try to not make stuff just because there is a demand for it. So I take custom orders where customers want something specific. But otherwise I try to make stuff I love and I would like to keep if it doesn’t sell, which is probably not a good business idea.

Lastly, any words of advice for aspiring designers/artists?

Be fearless.

Tushita is truly an inspiration. We look forward to seeing what she creates next as she combines her business education with her creativity and love for art and design. Don’t forget to check out her virtual store: ChechTJewelry or contact her if you are interested in custom orders.

Tushita’s Virtual Store.

Lady in Leather- Another Fall Fashion Trend

Ladies rejoice!! Leather is back this fall in every way! From accessories, to accents, to full leather pieces, leather is one of the hottest trends for 2012.  No longer is leather just for handbags and shoes.  The runways displayed the fashionable detail at NY fashion week and now the department stores are stocked with everything leather!  I particularly like the trend towards colored leathers like this red leather sleeveless mini dress by Alice + Olivia.  The shear ribbed back on this dress is seriously to die for!

Not a fan of wearing real leather but love the leather look?  Try this amazing Free People Vegan Leather dress.  I just bought this last week and can’t wait to wear it!

For the fashionista that wants to pair fall trends, try color-blocking leather like this black and white piece by Milly.

 An ultimate must-have: leather accents!  AIKO pairs the comfort of a jersey dress with leather accent sleeves and the fall 2012 burgundy trend with this fashionable mini that would be perfect for fall.  Try styling it with some black sheer tights and black over-the-knee boots for the ultimate city chic look.

Want to rock the trend in an edgier fashion?  Go snag yourself a great pair of leather leggings like these rag & bone zipper accent leggings or these faux-leather blocked leggings by BCBGmaxazria which will look great with any sky-high pump.

I am really loving this leather trend and finding key pieces to pair with classics in my closet has been practically effortless.  If you buy one trend piece this year, this is my absolute favorite!

Want more ideas? Pin with us! Check out our Pinterest boards to see more leather looks and all the Fall 2012 trends.

by Joanna Komvopoulos

Meet our SF Team– Lexie & Joanna

Oh, we love it when we add people to the ArielSimone Team! We are so lucky to have support out West. We want to formally introduce you to our SF Interns. Meet Lexie (left), and Joanna (right). They have been supporting our rebranding and SF launch efforts with their creative ideas and amazing energy and talents. Since we have been getting to know them for a while, we thought that you should too! We asked them a few questions about style and the city…

LEXIE. Contributions to ArielSimone: Graphic Design, Branding & Visual Styling

Favorite Restaurant in SF: Mamacita in the Marina District because I absolutely love mexican food!

Favorite ArielSimone Piece I can’t wait to wear: the Flyaway Jacket!

School: Academy of Art University

One word to describe my style: Prepster

JOANNA. Contributions to ArielSimone: Marketing & Social Media

Favorite Restaurant in SF: Kokkari

Favorite ArielSimone Piece I can’t wait to wear: Elegant Single Sleeved Top with Shoulder Accent

Education: MBA, University of San Francisco, School of Management

One word to describe my style: Chic

Aren’t they adorable? We are so excited to be working with them– they are adding so much value to our operation efforts! Feel free to ask them more questions in the comments or on facebook!

Written and Designed by Lexie Tiongson, the elle tee.

Burgundy is the New Black

While the little black dress might always be in style, this fall we are plunging into the deep shades of crimson red, bordeaux, and sangria-hues.  Yes ladies, burgundy is the new black!  These merlot colored hues were seen all over the runway for the upcoming fall season.  This rich color was particularly evident in outerwear such as this Rag & Bone jacket, but the trend was taken to new heights when designers paired the burgundy hues with a lacquered finish, giving the style a slick look.  My favorite season must-have piece is the shiny burgundy coat.  Alexander Wang  showed the trend in a double-breasted trench, while Tim Coppens extended his use of burgundy  in his men’s wear collection with futuristic military outerwear.  Although I love the trend, for those less daring, I suggest finding accessories in these crimson colors to accentuate a classic look.  Perhaps a perfect pair of burgundy leather gloves or a silk deep oxblood scarf to set off any fall outfit? Yes, please.

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by  Joanna Komvopoulos

Fall 2012 Trend: Houndstooth

TREND ALERT! A psychedelic twist on traditional houndstooth is all the rage for fall! The classic black and white look has been replaced with vibrant modern colors that make it anything but ordinary. These bold patterns were seen in varying forms, from suits, to coats, to dresses.

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This vivacious pattern suit was seen at House of a Holland (left), while the trend was paired with sheer fabric to create this sexy evening dress at Pucci (right). Dior took the trend a step further, pairing it with the fall muted pattern trend, to create this statement trench with scaled-back houndstooth print (center). This colorful print is being seen in everything from outerwear and dresses, to handbags and other accessories in soft and hard textures. With this trend it’s all about making a statement. Pair a colorful houndstooth piece with a classic black legging for an edgy city look. Or use it as an accent piece by updating a classic look with houndstooth accessories like Emma Stone in these Salvatore Ferragamo houndstooth pumps. We also love this Oscar de la Renta houndstooth dress for a more elegant and professional look for the chic business-savvy.

GET THE LOOK: Want to rock this trendy style?  Try the ArileSimone houndstooth headband for a classic and elegant look in black and white, or choose a custom color for a more daring statement piece.  Admittedly the best accessory to any outfit that will spruce up that wardrobe and put some flirt back into your frock.

By Joanna Komvopoulos

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Dramatic Head Pieces on the Runway

If you thought hats where only for Kate Middleton and the royal family, think again.  I am loving Philip Treacy’s couture hats as he puts a special twist on classic styles. From head to toe, avant-garde accessories are certainly turning heads on the runway.


Philip Treacy has been known for his extraordinary designs and extravagant clientele such as Lady Gaga and Grace Jones.  He has also designed for Valentino, Versace, Alexander McQueen and Chanel amongst others.  Many tuned in for the loyal wedding last year, but what left a lasting impression, was the intricate and specialized hats of Mr. Treacy. The historic event was almost like a showcase of Treacy couture as Princess Eugenie, Zara Philips, and Princess Beatrice all modeled Philip Treacy hats.


These dramatic masterpieces were all the fuss, but what is most exciting is his new collection that exhibits elaborate and colorful pieces that make a statement of their own.  Through intricate designs, specialized textures, and fantastical imagery, Philip Treacy has taken hats to a new level.  Inspired by art, he juxtaposes past and future into avant-garde wearable art.    With Philip Treacy hats it is all about making a dramatic statement and donning the ultimate glamorous accessory. And of course, what girl doesn’t love some glamorous art to accessories with? I mean, if SJP is wearing one….


By Joanna Komvopoulos