Cliche Meeting– New Spring Garments

The stream-line process has begun!

Yesterday we met with our new Manufacturing team and today we had a boutique meeting with our favorite Minneapolis boutique Cliche. We were able to discuss  some of our spring collection garments with Josh and he placed his order based on what will sell best with his customer.  We are so excited! Just wanted to let you know that this spring you will be able to get the following pieces at Cliche:

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We will continue to update you on how things are going with our manufacturers. We love this new addition to our ArielSimone team and we are thrilled that our plans to expand are starting to unfold in such a positive way! We also have a very special project we are working on that we can’t wait to share!!

Our ArielSimone Experience of Avoid the Grey 2012

So we having been amping Avoid the Grey for the past two weeks, and with good reason! This past Saturday (February 4th, 1012), we joined Minneapolis’ beloved boutique Cliché for their annual Avoid the Grey fashion show, which is their signature event and has been for the past seven years.

But this year store owners Josh and Delayna did something different. They got rid of the runway for a nontraditional gallery-like fashion event to display the array of local talent in its own unique conceptual viewing space. Inspired by the idea of voyeurism, local designers which included Christine Carmichael with Larissa Loden, Rachel Blomgren with Chrysopeia, Gina Marie Vintage with Larissa Loden, Amanda Christine with Sweet T, ArielSimone with realia by jen, KJurek with KR Designs, Danielle Everine with KR Designs, Sarah M. Holm with Sweet T, Kathryn V with Cocoquette and Needle & Black with Cocoquette presented designs that represented an installation more than it did anything else.

The beautiful designs were positioned in white enclosed boxes. Each look had her own box and art work created by Bryant Locher, Caroline Debevec, Daniel Jaffe, Emilie Robinson or Isa Gagarin. Each viewing box was created to match the fashion designer’s concept and theme, fully furnished with silent films, lights, props, and in one case smoke. Each set + design displayed an over-the-top look viewable through individual chambers. These amazing peep-holes gave spectators the viewing experience of curiously looking at something other-worldly and in complete isolation. The effect was amazing, allowing onlookers to take in what they wanted, and for as long as they desired.

The multi-media event was further complimented by fantastic DJ sets complied by DJs Ken Hannigan and DJ Cardigan (AKA Cliché co-owner Josh Sundberg). There was also a short film screening from Andrea Bursott and a cash bar to keep everyone in great spirits.

Clearly, this was our favorite look of the night– Elle totally KILLED it.

Realia by Jen: A Look at what’s to Come

As you know, one of our favorite jewelry designers to partner with is Jennifer Scheffler of Realia by Jen. We loooooove working with Jen for anything fashion related– whether it be for photo shoots, runway shows or holiday parties!

We are so excited to be working with Jen this season for Minnesota Fashion Week and we wanted to take a moment to introduce her and her jewels. And that’s not all– We also think that  in addition to enjoying a sneak peak of the designs , you’ll also enjoy a snippet of an exclusive interview that we had with the designer herself! Photos include  the jewelry that Jen made for Avoid The Grey for our lovely model, Elle Lemler as well the three piece mini-collection that was created for sale! The full interview will be posted later this month with more images!

When asked what projects she is currently working on, Jen’s response is so perfectly timed with our post!

JS: I am in the process of pulling together my 2012 (spring/summer and fall/winter)
collections! As well, I am working with local designer ArielSimone on a mini-collection
for the upcoming Avoid The Grey show with Cliché. It is a beautiful and deliciously
sparkly mini collection with my favorite Swarovski crystals all over it! It is a pairing that
will take us all outside of the box! (pun intended…)

Allow us to take a moment to promote the said (and much anticipated) Avoid the Grey show, since it is not too late to purchase tickets!  It is THIS SATURDAY at 79 13th Avenue NE, 7 PM SHARP! Come and see the amazing work of  Realia by Jen paired with our very exciting and very bright ArielSimone Avoid the Grey garment. It will be fun to see what new jewels Jen has in store this season and a perfect time to consider what pieces you might want for Valentine’s Day or to pair with another special occasion on the calendar.

Obviously, you know where to get ArielSimone garments, but to purchase Jen’s jewels, visit Realia by Jen online. Stay tuned for our much longer feature on Jen, covering everything from her personal aesthetic to advice for up and comers!

Get Your Tickets to Avoid the Grey

ArielSimone is going to be presenting a new one of kind look in this year’s momentous Avoid the Grey fashion show, held by Cliché!  This annual show is known for its Rolodex of great local designers, and trends. This  year’s show promises to be even better than the last!

For more than seven years, Cliché boutique in the Uptown neighborhood in Minneapolis has produced runway shows featuring the ready-to-wear collections of the most talented local designers. This year, expect something different as runway devolves to voyeurism.


For Avoid the Grey, Cliché allows guests to gaze clandestinely into the private thoughts and inspiration of ten local designers. Each designer has concealed the inspiration for their 2012 collection within a chamber. Peer through these chambers and see what has never been shared before…the birth of a collection. No binoculars required, just a pair of prying eyes.

Featuring clothing and accessories by Amanda Christine, ArielSimone, Carmichael Claith, Chrysopoeia, Cocoquette, Danielle Everine, Gina Marie Vintage, Kathryn V., Kjurek Couture, KR Designs, Larissa Loden, Needle & Black, Rachel Blomgren, Realia by Jen, Sarah M. Holm and Sweet T.

And for this year’s show, ArielSimone is once again pairing with unmatched local designer of Realia Jewelry Jen Scheffler.

Art work by Bryant Locher, Caroline Debevec, Daniel Jaffe, Emilie Robinson and Isa Gagarin. AND  a short film by Andrea Bursott.

It’s a cash bar only event, and please not that this event will start promptly at 7pm. Unlike past years, there will not be two separate shows, so please come on time to see section 1 and section 2 of the show!

If you haven’t gotten tickets yet, ArielSimone has a plethora of tickets left, so please email Adrienne directly at Tickets can also be purchased at Cliché.




I Heart Cliché

ArielSimone has been so fortunate to sell at one of Minneapolis’ finest boutiques so we thought it was about time to share the love and tell you all why we love Cliché so much.

Cliché is a fashionable clothing boutique, located at 2403 Lyndale Ave. S., Minneapolis, MN 55405. If you didn’t already know, it is TOTALLY  the place to go for non-traditional Minneapolis fashion. The store carries an exceptional combination of nationally sold brands and exclusive foreign labels but also supports local designs. Over 30 local clothing, jewelry and accessory designers make a home at Cliché and ArielSimone is no exception. Shoppers are able to tell right away that  store owners Josh and Delayna Sundberg pay close attention to current trends while managing the expectations of the Minneapolis market. So much that Cliché was voted “#1 Hottest Local Boutique” by VitaMn readers 4 years running and “Best Boutique” by City Pages in 2007, 2008 and 2010. Cliché has an online store as well as blog detailing current store events.

We had a little conversation last night with Josh to tell us more about why Cliché  is such a successful boutique, especially with so few in Minnesota. It sounds like that Cliché listens to its patrons and has the right inventory to appeal to all customers. From his perspective, considering both higher and lower price points as well as a mix of safer and bolder garments, Cliché  has created a perfect balance that ultimately supports itself. One of the other amazing ways that Cliché  supports its customers and local designers are frequent events. Cliché participates in Vision fashion events, occasional sponsorship of local designer fashion shows as well as a few in store events. The next one is  Friday evening,  Sept 2nd, 2011.

So…I’m sure that’s enough for you to want to shop there! If you are a local emerging artist, you might want to consider Cliché if you haven’t already…. We asked Adrienne the following:

How long has ArielSimone been selling in Cliché?

This fall season will be my third season selling at Cliché

How did that relationship evolve?

I’d heard about Cliché through someone else (after I’d heard their great reputation with other local designer) and I set up an appointment with them after that!

What do you love the most about your relationship with Cliché?

I love how involved they are with the fashion community along with all the local designers. They really nurture and support local artisans. They actually care and want to make things work!


Cliché also hosts an annual fashion show called Avoid The Grey, which exclusively supports local designers. ArielSimone was thrilled to participate in that event last winter (below are some incredible photos from the evening).

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