Artist Interview: Tushita Chechani by Joanna

A few weeks ago I had the pleasure of meeting one of the new University of San Francisco MBA students, Tushita Chechani. She instantly attracted my attention with her distinct style and elegant jewelry.

After getting to know her a bit better I thought you would all want to hear about her adventures in the fashion industry and her aspirations for the future. She has an incredible story and a very bright future in design.

Please give us a brief bio, where you are from and how you started in this field. What steps brought you to this point?

I grew up in India, San Francisco is now home where I live with my husband and my five month old Golden doodle puppy. My mom is a textile designer and appreciates all forms of design and art, so I always appreciated art, especially traditional forms, early in life. I started making jewelry in school because I couldn’t find what I wanted in stores. Soon I was designing stuff for friends and holding small exhibits while I completed my undergrad. After school I started working in Advertising with Lowe Lintas and work got so busy that I did not even realize it when I stopped designing [for a while].

Did you study your particular field formally? Where?

I have an undergraduate degree in Business from Gujarat, India.

Where are you currently studying and what do you hope to do with your current studies/what is your focus?

I am currently studying for my Masters in Business Administration at the University of San Francisco. I enjoy analytics as much as design 🙂 I hope to do something that involves both after school.

Could you tell us about some of your work?

I like my jewelry pieces to be statement pieces, something that can be worn with multiple things. Something that’s timeless and not just trendy. I try to keep them eco-friendly and vegan. I don’t use any leather products because of personal beliefs.

When did you first discover your creative talents?

I am still discovering them 🙂 On a serious note I remember trying to make a head band with changeable colors when I was about 9.

What inspires you? How do you stay motivated?

Travelling and exploring traditional art forms always inspires me. When I can’t take international trips I love to take off in nature for a trek or walk and listen to music to stay motivated.

What is the hardest part about your work?

To manage all the other aspects like marketing and sales.

How would you describe your style?

This one is tough! Maybe a mix of elegant and edgy.

What is your approach to design? Or your method? Ritual?

My work is more material centric than design centric. I usually put music on, spread all the beads and material I have and play around with things until I am satisfied.

Any influences or anyone you look up to when it comes to designing?

I love traditional Indian jewelry. I also love Lanvin Jewelry.

What was the last thing you ate?

Peach Panna cotta

How do you bridge the gap between business and art?

It’s tough. I try to not make stuff just because there is a demand for it. So I take custom orders where customers want something specific. But otherwise I try to make stuff I love and I would like to keep if it doesn’t sell, which is probably not a good business idea.

Lastly, any words of advice for aspiring designers/artists?

Be fearless.

Tushita is truly an inspiration. We look forward to seeing what she creates next as she combines her business education with her creativity and love for art and design. Don’t forget to check out her virtual store: http://www.etsy.com/shop/ ChechTJewelry or contact her if you are interested in custom orders.

Tushita’s Virtual Store.

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