Typography is such a HUGE thing in graphic design which is why we have been so thoughtful about choosing the perfect font for our huge rebranding project.
This has been a larger undertaking than we originally thought– many brain stormy sessions and research has gone into strategizing. To distill the last several weeks of discussion, we came to this very important conclusion: Obviously we need something fun and flirty, something approachable and captures our girl. We have spent countless hours creating new design materials that will accurately articulate our customer–and what we ate all about–to a wider audience with the intent to reach more customers. And we couldn’t be more thrilled. We can’t wait to share all the things we have been working on with you and the world! We have been bursting at the seams with excitement, pun completely intended.
We have been keeping most of the details a secret– and we are almost ready to reveal what this is all for. But first we have to decide on a few things. Font is one of them.
….and we might need some help. Take our survey, will ya? We’d love to know which font is your fave.