Just a Little Feedback is Nice

Typography is such a HUGE thing in graphic design which is why we have been so thoughtful about choosing the perfect font for our huge rebranding project.

This has been a larger undertaking than we originally thought– many brain stormy sessions and research has gone into strategizing. To distill the last several weeks of discussion, we came to this very important conclusion: Obviously we need something fun and flirty, something approachable and captures our girl. We have spent countless hours creating new design materials that will accurately articulate our customer–and what we ate all about–to a wider audience with the intent to reach more customers. And we couldn’t be more thrilled. We can’t wait to share all the things we have been working on with you and the world! We have been bursting at the seams with excitement, pun completely intended.

We have been keeping most of the details a secret– and we are almost ready to reveal what this is all for. But first we have to decide on a few things. Font is one of them.

….and we might need some help. Take our survey, will ya? We’d love to know which font is your fave.

azalea + lookmazing by Lexie


Remember when I went to this event and found out about LookMazing? Well, I got invited to another one of their events and it was definitely a blast!

This time, they had it at Azalea Boutique in Hayes Valley. It’s a great boutique with SO many goods! I just wanted to buy everything.

And what’s a better way to celebrate fashion? With cute drinks, of course! Loved the idea of putting berries in champagne. I also had a good time with Sam. We’re going to be working together a lot soon so stay tuned for our updates!

This event had the same concept as the last. We got to pick and choose our outfits from products in the boutique and do a little mini photo shoot with LookMazing. I helped style both Nkechi’s and Sam’s outfit. You can shop them here and here. And while they were taking their photos, I fell in love with these floral pants. I also thought these neon flats added that extra kick!

Later on, Sam #2 joined us! He’s one of my photographer friends so it was interesting seeing his photograph taken and having it the other way around! I can’t express how much I love LookMazing and the fun concept they put around their events. Taking photos with your friends is definitely fun… and why not shop the items you wear for 30% off?

And here are more photos for keepsakes. Shop Nkechi & Eric’s (he joined us too) outfits here.

Thanks again to LookMazing & Azalea Boutique for a wonderful night! Can’t wait to collaborate again in the future!

photos courtesy of LookMazing

MNFashion Kick-off Season by Lucie Jane

Its coming! MNFashion week is coming soon! This season’s fashion week will be held September 22 through 28th. There are trunk shows, boutique open houses, etc, and best of all: The Shows! The Shows are a series that MNFashion has been producing for the past year or so, showcasing successful local designers by putting on a show with full collections. This year designers include ArielSimone, Christopher Straub, Blasphamina’s Closet, Emma Berg, and others. Find out more info, and buy tickets, here.
This past Sunday I had a great time modeling for the lookbooks and promotional material for two of my all time favorite designers: Christopher Straub and ArielSimone! Christopher’s line showcases his talent with digital prints and gowns, and Adrienne’s line features some of her famous and unique swimwear. Here are a few sneak peaks below!

This slideshow requires JavaScript.

Hope to see you at the shows!
xoxo Lucie Jane

P.R. Ep. 6: Makeover My Friend!

For this week’s challenge people were able to submit their fashion fumbling friend for a total makeover, and the new clients are regular sized women. The designers seem pretty afraid… but try to keep a fearless face in front of their makeover clients.

Gunnar shows a softer side, when his model breaks down, and Ven is upset that his client is plus sized, while some of the other designers have model-sized, ‘regular’ women. He deals with his frustrations by bashing his client to Tim, and all of the other designers are shocked to overhear him speak that way. I don’t know who wouldn’t be shocked at Ven’s behavior, I personally think this week would have been good chance to get him voted off.I understand that he’s one of the best designers this season, but his attitude this week put a bad taste in my mouth. Everyone is given one day for the challenge which consists of one complete look, and the goal is to satisfy the client and their specific needs.

Top 3 Looks


He created a dress that looked great on his model. It’s a simple but well draped garment that really stood out to me. The color is very wearable for many seasons, and this would be great for work.


Fabio did the best job with the client that he was given. She was not a dress wearing woman before this challenge, and he met all of her needs and surprised everyone with this episode winning dress. The styling I thought was also perfect for the client, giving her a very wearable look.


 Dmitry did a great job pleasing his cleavage shy client this week. To make her look stand out despite the high neckline, he chose a great bright color, and made the dress a mini, which I thought were great concessions.

Bottom Look


Obviously Ven was a disappointment this week in more ways than one. His look was mediocre, and his attitude was shocking. Ven was the bottom of the barrel in every way this week, I hope he can do something to redeem his image. I wish him luck.

Who to Watch

Ven… let’s see if he can win back people’s hearts!

Fabio – He’s finally got his rhythm, I hope he can sustain it.



Monday Musings: Gratitude, Love, & Love Languages

I have a box that I’ll refer to as my feel-good box. I’ve had this box for about 5 years now. In it, I shift through memories and encounter that hard to come by butterfly feeling. This box contains letters; letters from friends with whom I shared life-altering experiences with on retreats and words from soul-brothers and soul-sisters which convey their love and care for me just because.

I recently took an assessment of my love language. I’ve been reflecting on the differences in how people in my life express their love for me and for themselves. What makes us different? After the assessment, I was made even more aware of the extent to which words of affirmation and appreciation make me feel loved.

Today, I’m taking some time to give back and share some lovin’ with some friends of mine who live in distant places. While not all of my friends may need words of affirmation as much as I do, don’t we all cherish hearing how much our loved ones care for us? I know how much those tangible expressions of care mean on days when we really need them.

In addition to words of affirmation, my other primary love language is quality time. Real, intentional, time free of distractions. Last week, I had just this. I connected with a good friend over cheese, crackers, and wine and good conversation. I felt encouraged by his presence and his willingness to share and was inspired by his experiences. This same friend had shared earlier in the day that he thought the human experience was really all about connecting with others. We did just that.

On this topic, Kahlil Gibran, in The Prophet, shares:

“Your friend is your needs answered. He is your field which you sow with love and reap with thanksgiving. And he is our board and your fireside. For you come to him with your hunger, and you seek him for peace …And let there be no purpose in friendship save the deepening of the spirit.”

Let us all aim to further deepen our spirits through cultivating, in whatever way is best for us, and sowing seeds of love with our friends.

What makes you feel loved? Understanding this will help you in your relationships with others. I shared my love language with at least one important person in my life and have already seen beautiful changes in our friendship. Just some Monday musings for you today…

Until soon,


To find your love language, click this link, or the link above.

she’s got style // 3 by Lexie Tiongson


I recently wrote a  behind the scenes post from the DK Studio shoot Well, here are the photos! We went for a more concentrated direction with different types of styles.

If you want to feel free, go for the tight skirt and loose shirt combo. It really creates a more diversified look.

You can’t really go wrong with simplicity. If you ever doubt yourself with your accessories, it might be because you’re overdoing it.

My favorite look involves a couple of layers. Leather jacket and shorts, such a juxtaposition, but really… this is what we do here in the city. Doesn’t that sheer top complete the look?

Comfortable, chic & casual. Sometimes you might need to wear those sneakers and a cool top like this.

And I love a good mullet skirt. Something I occasionally wear on those hot days I spend in Dolores Park!

Working with Carole, Dan & Aga was fun & exhilarating. I’ve never collaborated with a team like this before and I think we all did a great job and the outcome of these photos are perfect in my eye 🙂

Thanks to ArielSimone for providing some pieces for this shoot.

I’m a believer of all things wearable. Even though I love a great editorial in Vogue, sometimes I prefer to mirror editorials from NYLON for my wardrobe. 

Photography by Dan Kutler
Modeling by Aga
Styling by Lexie Tiongson
Creative Direction by Carole Morey

by Lexie Tiongson

gap styld.by rue party by Lexie

 I absolutely love entertaining parties. Especially ones that have a Photo Booth! Haha! Last Thursday, I went to a series of events… all in one night! And the first stop was the GAP styld.by Rue Magazineparty at their store off of Chestnut Street in the Marina (my favorite district). It was a celebration of their collaboration and The Icon Redefined Fall 2012 Collection. 

I had the honor of going with Cara, Nkechi & Sam. Don’t we all look pretty silly in the booth? All in all, I LOVED the concept. Thanks to TOMFOOLERY for letting us snap a few! Great props!

But, the props weren’t the only part of the excitement… check out the cool carnival like games Rue set up inside the GAP store! Talk about combining shopping with leisure!

And of course, part of the party was to celebrate both their Texas issue, which you can read here, and sharing “shine.” We all hash-tagged #howdorueshine all night on our social media networks.

Along with great music came great food. Carnival food!?! Need I say more. From cotton candy to funnel cakes and corn dogs to lollipops, everyone was munching.

And really, we couldn’t get enough of this photo booth. Haha!

Thanks to Rue & GAP for such an amazing night! I love being able to experience different ways to celebrate fashion.

by Lexie Tiongson, posted originally on the elle tee

Coldplay by Lucie Jane

Last weekend my boyfriend Kevin Walker and I had the amazing experience of seeing Colplay live! Coldplay is by far one of my favorite bands and I had one of the best nights of my life!

Charli XCX and Marina & the Diamonds opened and were both phenomenal.  You could really tell why they were opening for a band like Coldplay, both had epic peppy backing bands with deep and sometimes solemn lyrics. Marina was my favorite of the two and I’m definitely digging her on my iTunes now.

On to the real show, COLDPLAY!  The boys were great and you could really tell that they honestly loved being on stage and interacting with their audience.  We also were their last stop on the North American tour, so our show was a bit special 😉

Check out some photos below, and my youtube and blog last this week for more!

xoxo, Lucie Jane



Project Runway Ep. 5: The Working Fashionista

After last week’s drama, things are getting serious. This week the button bag appeared which means that the designers will be in teams! Two teams were made out of the 11 remaining designers, and schoolyard pickings left Raul looking like ‘the schoolyard reject.’

The challenge this week is to make an editorial capsule collection for the new Marie Claire @ Work. This new magazine is geared towards the working fashionista, and in their groups they have to make their womenswear both professional and cohesive. Each team has one day to complete the entire collection, and one day to direct their own photoshoot. The team who wins the editorial challenge will have their looks published for Marie Claire @ Work.

Top 4 Looks


Per usual, Ven created an amazing look. His garments were very graphically interesting and he used his signature style to create a flattering top that many women would want to wear, and a beautifully draped skirt.


Her vibrant blue dress won this week, and she definitely deserved it. The slanted zipper is the newest trend and I can’t wait to start making some looks featuring it! This dress shot well, and was draped perfectly.


I love the modern take on this simple dress. The new colorblocking technique that he used with the shoulder accents were great! Simple, elegant, and great for the office setting.


She killed these skirts! They were both very wearable, different, and she used the right fabrics to accentuate her point of view. She definitely knows her strengths and uses them!

Bottom Look From Each Team

Gunnar – This dress had unflattering pleats on the bust, and the neckline was just unflattering. The fabric manipulation and blocking didn’t work well with the silhouette.

Raul – He struggled again this week and was voted out. This week he created pieces that didn’t really work with the group. He definitely is lacking in skill, and the designers expressed those issues. He went out like he came in though, honest and cut throat! He tried to take Elena down on his way out the door.

Who to Watch

Dmitry – First of all, I love his accent! He stands for what he believes in, and he knows his strengths. I like his aesthetic, and he seems knowledgeable about a woman’s body.

Elena – She is definitely a hot-head, which is great for ratings! Her and Raul definately had it in this week, and i’m excited to see if she uses the stress as fuel for next week, or is she breaks under pressure.

Uh oh! Next week it looks like they’re going to be challenged to design for the ‘average woman’. Let’s see how well these designers can really design!


Honeymoon Packing Advice for the Fashionable Bride!

The summer is so obviously and undeniably wedding season and with that comes honey moon season too, right? It occurred to me last week (when my good friend was off in Mexico after her gorgeous wedding at the Mission Inn and I was shopping by myself) that a post designated solely for hmoon wardrobe should be available for brides!! And for the non-brides—don’t worry—this serves as a vacay wardrobe for you too!

Rewind to the solo shopping experience. I picked up the perfect pair of neon cutoffs and an adorable racer back tank. Both were full of fantasy and romance and I thought ‘these would be the for a hmoon!’ I wish I had thought to write a post earlier! For all you late summer and early autumn brides, I have thought extensively about what you should pack for that perfect post-wedding retreat. Fret not!

Common misconception: The planning bride can never be too prepared, right? Not so! Pack too much and an unwieldy bag will weigh you down un-wantingly. Take too little, and you end up buying what you didn’t bring (and we know that the budgets don’t like this option). The solution? A bare-bones honeymoon packing checklist that will keep you covered for emergencies and help you sail through your honeymoon with ease. (Reminder: Buy travel-sized items whenever possible.)


OK. So here are the must-haves:

  • Airline tickets or e-ticket confirmation
  • Passport/visas/driver’s license
  • Credit cards (take only those you’ll need)
  • Hotel/theater reservation fax confirmations
  • Traveler’s checks
  • Two sets of photocopies of all of the above, plus a photocopy of related medical and/or trip insurance coverage and prescriptions (carry one set with you, leave one in the hotel room)
  • Phone numbers for your doctor, house/puppy sitter, and credit card companies (in case your cards are lost or stolen)
  • Prescription medicine (in the original bottle)
  • Contraception + all those fun bachelorette gifts
  • Travel locks (combination lock recommended — no key to lose!) and ID tags for luggage (inside and out)
  • Camera (digital, SLR, waterproof and a Flip for video!)
  • iPad/ iPod or other device that you want for the plane (and earphones) + all relevant chargers for that and for your phone

Her Stash for a Week (totally tweak-able for any destination, activity, or season):

  • 1 pair jeans or leggings (for cold airports and on the plane- I love the J.Crew Saturday pants or any Lululemon yoga pant)
  • 1 light jacket, cardigan or pullover (take one that can be tied around the waist or stuffed in a backpack, sweatshirts are great for planes but can be super bulky to pack)
  • 4 play shirts (t-shirts, tanks, short-sleeve, button-downs)
  • 2 pairs shorts or short fun skirts
  • 2-3 swimsuits (bikini for the beach, sexy one for laying out, one-piece for water sports- ArielSimone can custom make you a bridesuit)
  • 1 swimsuit cover-up (Again, I recommend having this match your custom suit)
  • 1 pair walking shoes/sandals
  • 1 pair evening shoes/sandals
  • Extra socks and underwear
  • Bras (strapless and otherwise)
  • Accessories (scarves and jewelry to “stretch” your wardrobe, I love the new ArielSimone headbands for keeping your outfit on trend)
  • 1 nice sundress
  • 1 little black dress
  • 1 cardigan or blazer (for chilly, indoor restaurants)
  • 1 evening clutch
  • 1 day purse or tote

Hmoon 1

Orange tank top

Tasha crystal jewelry

Nordstrom straw hat

Dolce Gabbana lip gloss

Tom Ford fragrance

His Stash for a Week:

  • 1 pair jeans or chinos
  • 1 pair nice slacks
  • 1 light jacket or pullover (take one that can be tied around the shoulder/waist or stuffed in a backpack)
  • 4 play shirts (T-shirts or short-sleeve button-downs)
  • 2 pairs shorts
  • 2 polo or button-down short-sleeve shirts
  • 1 Blazer or nice jacket (for nicer restaurants)
  • 1-2 swimsuits
  • 1 pair walking shoes/sandals
  • 1 pair lace-ups
  • Extra socks and underwear

Pack Here — Don’t Buy There:

  • Insect repellent (and anti-itch cream for the bugs that break through- IntelligentNutrients has a great one)
  • Sunscreen and lip balm (I love Neutrogena and Burts Bees)
  • 2 pairs of Sunglasses (your favorite pair and then that pair you don’t care about)
  • Sun hats or for guys a baseball cap
  • Aloe vera for those unexpected burns
  • Band-Aids
  • Aspirin
  • Antacid
  • Antihistamine
  • Diarrhea medicine
  • Motion sickness medicine
  • Tampons/pads/ diva cup (they can be hard to find outside the U.S. and are a non-negotiable must-haves when you need them!)
  • Canvas tote bag for beach or pool (also good for carrying souvenirs home)
  • Guidebook
  • Electrical converter/adapter

Bathroom Basics:

  • Travel-size toothpaste
  • Toothbrushes
  • Deodorant
  • Comb/brush
  • Hair gel/spray
  • Nail file/clippers
  • Shaving cream
  • Razors
  • Contact lens and re-wetting solution, storage case
  • Hair accessories
  • Cosmetics
  • Make-up remover (My favorite are the Bare Escentuals Makeup Remover Wipes)
  • Cotton balls and swabs

Totally Optional!

  • Body lotion
  • Hair dryer
  • Straightening Comb/ Curling Iron
  • Shower cap
  • Alarm clock
  • Shampoo
  • Conditioner

Calypso St Barth silk shirt

Pleated shorts

Floral shorts

Sam Edelman thong sandals

Ben de Lisi beaded handbag
$125 – debenhams.com

Handy Extras:

  • Earplugs (long plane rides with crying babies)
  • Sleeping Mask (also for long plane rides)
  • Extra pair of glasses/contacts, asthma inhaler, and the like
  • Ziplock bags (all sizes; use for packing wet swimsuits or protecting camera and film when it rains)
  • Sewing kit
  • Shout Wipes (or another instant stain-treater towelettes)
  • Anti-bacterial liquid or lotion
  • Visine
  • Waist pack (to keep money handy and in sight)
  • Small backpack(s) for day excursions and impromptu picnics
  • 1 pair old sneakers or Toms or Keds that can get wet or ruined (if you’re traveling to the tropics)
  • 1 pair workout sneakers and 2-3 workout outfits if you plan on visiting the resort’s gym or jogging on the beach
  • Swiss Army knife
  • Compact umbrella (or rain ponchos)
  • Water shoes if you are traveling somewhere that you need to walk through water to get to your above water Fijian hut 😉

Leave Behind With Family or Friends:

  • Your itinerary and hotel phone numbers
  • Photocopies of your passport, credit cards, and traveler’s check receipts
  • A sealed copy of your wills, life insurance-policy numbers, and pertinent financial info (if you want to plan for the very worse)

Obviously, you can read more from my research source and for more wedding tips, check out my other blog Charcoal & Lace.

by Nkechi Njaka