As you know, we are repping ArielSimone in SF. The cool thing about the SF fashion community is that it has amazing resources for people of all experience levels. Online video forums, meetup groups and seminars are held weekly with industry leaders to mentor and advise next generation designers, rising fashion entrepreneurs and other up and coming industry people. It truly feels like a community where everyone is sharing their information to groom everyone’s success.
Something that was particularly resourceful for us, since we are creating our strategy for selling in SF, was this video produced by Altitude Showroom. Watch Karri Ann Frerichs, a fashion sales rep, describe what boutique and buyers are looking for.
In summary, these are the things that matter most:
- Product Photography– needs to SELL THE PRODUCT
- Offering what the Boutique Needs
- Current Store Distribution
- Credibility of Press and Celebrity endorsements– people who are publishing the line