We have some exciting news to share before we ring in the New Year. In 2012 we will be adding members to the ArielSimone team! ArielSimone has been diligently working to build a small manufacturing team to assist with producing our seasonal collections. Our lofty goals are in high hopes of expanding our brand and product in 2012!!
Many designers will eventually run into the dilemma that we have….how can we reach more people with only one person behind the sewing machine? There is an undeniable growing demand for the ArielSimone line as we gain more exposure. We love this, and we want to continue to reach even more people by adding more online retail sites in 2012. We also have plans to sell our collections to more than one boutique in the new year. More opportunities and places to buy ArielSimone simply means more ArielSimone product. This is such an exciting vision, but not a job for one person– we need additional sewers!
Since this was a new venture for us, we were not sure how we wanted to go about doing it. We knew that we wanted it to be cost-effective, and well-managed. While we wanted it to free us up for brand representation as well as increasing sale volume, we did not want to over-produce and lose resources. One of our values at ArielSimone– and something that sets us apart from other clothing lines—is that all of our clothing is hand-made. We decided that finding contract sewers was a good place to start for our ready to wear clothing. Admittedly, we are both thrilled and nervous to move in this direction, but we are definitely confident that this is the right direction for ArielSimone. We look forward to sharing this journey with you all!