Thank you to all that came out to support our (very first) ArielSimone Holiday Soiree! We had a nice turnout and really enjoyed all aspects of the event— especially those who made it possible. We wanted to give a brief rundown for those of you who were not able to make it.
First things first, we arrived at the event space– Elsworth Menswear, located in Downtown Minneapolis. We organized the space to make sure we had a place for all our for-sale garments (archival pieces were 40% off!!!). We also made sure that we designated space for our lovely vendors ( Realia by Jen & Irely Intimates) as well as our amazing DJ (Ander Other: Doomtree). Once we had that all figured out, our models arrived for Hair & Makeup (thank you taj salon and spa!!). We made the wise decision to take the models to the salon rather than have the artists come to us, which allowed us to have more use of our backstage space for steaming garments and further setup.
Once our lovely vendors arrived, we were able to get them set up. Irely had some amazing product that was positioned at the front of the store. Realia by Jen was shelved closer to the ArielSimone garments for sale, which made it easy to assign gorgeous gems to all of our 8 runway looks. Not going to lie, we were also able to assign amazing gems to our outfits too.
Once 5pm rolled around, everything was ready to go! Ander Other was creating an incredible atmosphere with his music choices, bottles of wine were being popped open while shoppers and supporters gathered for mingling. Just as we planned, at 6:30 we presented 4 holiday looks in a mini runway show as well as our 4 S/S looks. We were also really lucky to have a male model in our show, styled by Keith Dorsett.
It was a lot of work and coordination, but we had so much fun planning this event and look forward to more! We want to specially thank our models– Lucie Jane, Sarah, Abbie and Yana for wearing our garments so flawlessly! And a special thanks to the photographers present– Mirza Nizamuddin and Kevin C. Walker for documenting our event and our looks. For more photos, check out Facebook.