Cliché is a fashionable clothing boutique, located at 2403 Lyndale Ave. S., Minneapolis, MN 55405. If you didn’t already know, it is TOTALLY the place to go for non-traditional Minneapolis fashion. The store carries an exceptional combination of nationally sold brands and exclusive foreign labels but also supports local designs. Over 30 local clothing, jewelry and accessory designers make a home at Cliché and ArielSimone is no exception. Shoppers are able to tell right away that store owners Josh and Delayna Sundberg pay close attention to current trends while managing the expectations of the Minneapolis market. So much that Cliché was voted “#1 Hottest Local Boutique” by VitaMn readers 4 years running and “Best Boutique” by City Pages in 2007, 2008 and 2010. Cliché has an online store as well as blog detailing current store events.
We had a little conversation last night with Josh to tell us more about why Cliché is such a successful boutique, especially with so few in Minnesota. It sounds like that Cliché listens to its patrons and has the right inventory to appeal to all customers. From his perspective, considering both higher and lower price points as well as a mix of safer and bolder garments, Cliché has created a perfect balance that ultimately supports itself. One of the other amazing ways that Cliché supports its customers and local designers are frequent events. Cliché participates in Vision fashion events, occasional sponsorship of local designer fashion shows as well as a few in store events. The next one is Friday evening, Sept 2nd, 2011.
So…I’m sure that’s enough for you to want to shop there! If you are a local emerging artist, you might want to consider Cliché if you haven’t already…. We asked Adrienne the following:
How long has ArielSimone been selling in Cliché?
This fall season will be my third season selling at Cliché
How did that relationship evolve?
I’d heard about Cliché through someone else (after I’d heard their great reputation with other local designer) and I set up an appointment with them after that!
What do you love the most about your relationship with Cliché?
I love how involved they are with the fashion community along with all the local designers. They really nurture and support local artisans. They actually care and want to make things work!